For over two decades, Dr. Rob Asp has been transforming smiles using Invisalign® clear aligners - long before they became a household name. With nearly 40 years of experience in fixed orthodontics and more than 45 years as a practicing general dentist, Dr. Asp is nationally recognized for his ability to combine the art and science of orthodontics to deliver life-changing results.

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Dr. Asp is one of the most experienced Invisalign providers in the area, and his reputation extends far beyond the Fox Valley. Patients have traveled from across the country to meet with him for his advanced knowledge, especially those who’ve been told that tooth extractions or corrective surgery are their only option. His success in treating even the most complex alignment, bite, and cosmetic cases has earned him international recognition and multiple awards from Align Technology, the creators of Invisalign. 

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With new associate general dentists joining the Live Life Smiling Family Dentistry team, Dr. Asp is now able to focus more of his time on Invisalign patients. His mission is to help more people discover how advanced clear aligner therapy can often achieve what traditional braces, or even surgery, cannot.

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What sets Dr. Asp apart is not just his technical expertise, but also his holistic view of oral health. He believes that properly aligned teeth are essential for more than just aesthetics; they impact how you chew, how you speak, how you clean your teeth, and even how long you can keep them. By improving alignment, people often experience better digestion, easier oral hygiene, and a reduced need for future dental repairs.

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“I’ve always loved being a dentist,” says Dr. Asp. “There’s nothing more rewarding than helping someone regain their confidence or improve their quality of life through a healthier smile. I treat every patient as if they were family, and I mean that.”​

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Dr. Asp received his Doctorate of Dental Surgery from the University of Michigan School of Dentistry and continues to advance his education every year through courses and seminars. He is also the founder and CEO of Aspiration Seminars, an organization that has brought world-class dental educators to Appleton and Green Bay, Wisconsin for the benefit of local professionals.

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Since purchasing his first practice in Hilbert, Wisconsin, in 1981, and later expanding with a second location in Appleton in 2012, Dr. Asp has remained committed to serving the Fox Valley with integrity, compassion, and cutting-edge care. He is an active member of the American Dental Association, Academy of General Dentistry, Wisconsin Dental Association, Northeast Wisconsin Study Club, and the Academy of Cosmetic Orthodontics.

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When he’s not working with patients or mentoring fellow dentists, Dr. Asp enjoys spending time with his wife, Michele, visiting their daughters and grandchildren, and taking advantage of the wonderful events and activities the Fox Valley has to offer.